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Mark Hollister

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Call Tracking, Appointments, Dealership Performance, Employee Development, Customer Experience

How AI in Google Maps is Reshaping Automotive Dealerships

Mark Hollister

28 February 2025

The way customers find, research, and choose an automotive dealership is changing—again. With the...

4 minutes read

Call Abandonment, CRM System, Call Tracking, Call Reporting, CRM Interaction, Call Transcription, Appointments, Dealership Performance, Customer Experience

The Hidden Cost of Poor Customer Engagement in Auto Dealerships

Mark Hollister

16 February 2025

In today's digital-first car buying journey, a startling statistic stands out: dealerships only...

1 minute read

Engage Your Customers with Pulse, Heartbeat Labs' Genius Lab Rat—Without Management FrEaKiNg Out"

Mark Hollister

9 November 2024

Meet Pulse, Heartbeat Labs' most eager lab rat, who’s always ready to tackle your customer...

2 minutes read

Whiskers: The Custom GPT that Evaluates the Effectiveness of your Customer Communications

Mark Hollister

9 November 2024

Meet Whiskers: Your Communication Quality Expert! 🔍

Say hello to Whiskers, Heartbeat Labs'...

3 minutes read

phone skills, Mystery Shopping, Employee Development, Caller Experience, EmployeeExperience, trusted advisor, CallerID

Call Labeling and Branding Dealership Phone Lines: How Impactful is This?

Mark Hollister

3 October 2024

Blog in 20 Seconds:

Boost engagement and trust: Call labeling displays your dealership's name on...

3 minutes read

phone skills, Mystery Shopping, Employee Development, Caller Experience, EmployeeExperience, trusted advisor, CallerID

Unlocking Employee Development Through Mystery Shopping: How Customer Experience Data Fuels Coaching Conversations (Part II)

Mark Hollister

30 September 2024

Blog in 20 Seconds:

Evaluate Customer Journeys: Mystery shopping helps dealerships assess their...

2 minutes read

phone skills, Mystery Shopping, Employee Development, Caller Experience, EmployeeExperience, trusted advisor, CallerID

Unlocking Employee Development Through Mystery Shopping: How Customer Experience Data Fuels Coaching Conversations

Mark Hollister

30 September 2024

Blog in 20 Seconds:

Evaluate Customer Journeys: Mystery shopping helps dealerships assess their...

3 minutes read