--- title: Building a Better Customer Experience | Sales description: "Sales | Shaping great customer experiences begins with one of the first critical moments that matter, the phone call. Smartphones and the ease of click-to-call are driving phone call volumes up. Dealership employees are finding they are spending more time on the phone making connections, answering caller’s questions, collecting information, and creating the desire for the caller to want to come in and see their boat. The telephone is the primary entry point for a prospective boater to connect with a dealership." --- Topic # Sales sales - [All Post](https://blog.heartbeatlabs.io) - [phone skills](https://blog.heartbeatlabs.io/topic/phone-skills) - [Caller Experience](https://blog.heartbeatlabs.io/topic/caller-experience) - [trusted advisor](https://blog.heartbeatlabs.io/topic/trusted-advisor) - [Employee Development](https://blog.heartbeatlabs.io/topic/employee-development) - [CallerID](https://blog.heartbeatlabs.io/topic/callerid) - [Customer Experience](https://blog.heartbeatlabs.io/topic/customer-experience) - [mortgage](https://blog.heartbeatlabs.io/topic/mortgage) - [phone process](https://blog.heartbeatlabs.io/topic/phone-process) - [Caller Reputation](https://blog.heartbeatlabs.io/topic/caller-reputation) - [EmployeeExperience](https://blog.heartbeatlabs.io/topic/employeeexperience) - [Appointments](https://blog.heartbeatlabs.io/topic/appointments) - [Dealership Performance](https://blog.heartbeatlabs.io/topic/dealership-performance) - [Empathy](https://blog.heartbeatlabs.io/topic/empathy) - [Phone Calls](https://blog.heartbeatlabs.io/topic/phone-calls) - [SPAM](https://blog.heartbeatlabs.io/topic/spam) - [Sales](https://blog.heartbeatlabs.io/topic/sales) - [call monitoring](https://blog.heartbeatlabs.io/topic/call-monitoring) - [finance](https://blog.heartbeatlabs.io/topic/finance) - [phone training](https://blog.heartbeatlabs.io/topic/phone-training) - [relationship building](https://blog.heartbeatlabs.io/topic/relationship-building) - [sell more](https://blog.heartbeatlabs.io/topic/sell-more) - [texting](https://blog.heartbeatlabs.io/topic/texting) - [CRM Interaction](https://blog.heartbeatlabs.io/topic/crm-interaction) - [Call Tracking](https://blog.heartbeatlabs.io/topic/call-tracking) - [Mystery Shopping](https://blog.heartbeatlabs.io/topic/mystery-shopping) - [listen](https://blog.heartbeatlabs.io/topic/listen) - [Call Abandonment](https://blog.heartbeatlabs.io/topic/call-abandonment) - [Click-to-Call](https://blog.heartbeatlabs.io/topic/click-to-call) - [Dealership Sales](https://blog.heartbeatlabs.io/topic/dealership-sales) - [Scripts](https://blog.heartbeatlabs.io/topic/scripts) - [customer relationship](https://blog.heartbeatlabs.io/topic/customer-relationship) - [interactive voice response](https://blog.heartbeatlabs.io/topic/interactive-voice-response) - [Appointment Confirmation](https://blog.heartbeatlabs.io/topic/appointment-confirmation) - [CRM System](https://blog.heartbeatlabs.io/topic/crm-system) - [Call Reporting](https://blog.heartbeatlabs.io/topic/call-reporting) - [Call Transcription](https://blog.heartbeatlabs.io/topic/call-transcription) - [Culture](https://blog.heartbeatlabs.io/topic/culture) - [Customer Satisfaction](https://blog.heartbeatlabs.io/topic/customer-satisfaction) - [Dealership Marketing](https://blog.heartbeatlabs.io/topic/dealership-marketing) - [Hiring](https://blog.heartbeatlabs.io/topic/hiring) - [Interviewing](https://blog.heartbeatlabs.io/topic/interviewing) - [Lead Generation](https://blog.heartbeatlabs.io/topic/lead-generation) - [Lead Management](https://blog.heartbeatlabs.io/topic/lead-management) - [Phone Data](https://blog.heartbeatlabs.io/topic/phone-data) - [Phone Leads](https://blog.heartbeatlabs.io/topic/phone-leads) - [PhonePerformance](https://blog.heartbeatlabs.io/topic/phoneperformance) - [appointment setting](https://blog.heartbeatlabs.io/topic/appointment-setting) - [artificial intelligence](https://blog.heartbeatlabs.io/topic/artificial-intelligence) Search [![So, you want to Build Value with Effective Questioning Techniques?](https://blog.heartbeatlabs.io/hs-fs/hubfs/four%20key%20question%20types%20.jpg?width=400&upsize=true&name=four%20key%20question%20types%20.jpg) ](https://blog.heartbeatlabs.io/so-you-want-to-build-value-with-effective-questioning-techniques) [sell more](https://blog.heartbeatlabs.io/topic/sell-more), [phone training](https://blog.heartbeatlabs.io/topic/phone-training), [Scripts](https://blog.heartbeatlabs.io/topic/scripts), [Sales](https://blog.heartbeatlabs.io/topic/sales), [Caller Experience](https://blog.heartbeatlabs.io/topic/caller-experience), [Empathy](https://blog.heartbeatlabs.io/topic/empathy), [mortgage](https://blog.heartbeatlabs.io/topic/mortgage) ##### [So, you want to Build Value with Effective Questioning Techniques?](https://blog.heartbeatlabs.io/so-you-want-to-build-value-with-effective-questioning-techniques) [ Grace Forelle ](https://blog.heartbeatlabs.io/author/grace-forelle) 20 August 2021 Let’s talk about the four key Question Types used in Consumer Direct Lending and how we can... 2 minutes read [ Read More ](https://blog.heartbeatlabs.io/so-you-want-to-build-value-with-effective-questioning-techniques) [![How To: Develop a Call Coaching Form for your Loan Officers](https://blog.heartbeatlabs.io/hs-fs/hubfs/Qortel%20Evaluation%20Questions.png?width=400&upsize=true&name=Qortel%20Evaluation%20Questions.png) ](https://blog.heartbeatlabs.io/how-to-develop-a-call-coaching-form-for-your-loan-officers) [finance](https://blog.heartbeatlabs.io/topic/finance), [Sales](https://blog.heartbeatlabs.io/topic/sales), [listen](https://blog.heartbeatlabs.io/topic/listen), [Employee Development](https://blog.heartbeatlabs.io/topic/employee-development), [Customer Experience](https://blog.heartbeatlabs.io/topic/customer-experience), [Culture](https://blog.heartbeatlabs.io/topic/culture), [Empathy](https://blog.heartbeatlabs.io/topic/empathy), [mortgage](https://blog.heartbeatlabs.io/topic/mortgage), [trusted advisor](https://blog.heartbeatlabs.io/topic/trusted-advisor) ##### [How To: Develop a Call Coaching Form for your Loan Officers](https://blog.heartbeatlabs.io/how-to-develop-a-call-coaching-form-for-your-loan-officers) [ Grace Forelle ](https://blog.heartbeatlabs.io/author/grace-forelle) 22 October 2020 Coaching is the development of a person by another individual called a coach. In order to provide... 2 minutes read [ Read More ](https://blog.heartbeatlabs.io/how-to-develop-a-call-coaching-form-for-your-loan-officers) [![Qortel Texting Best Practices](https://blog.heartbeatlabs.io/hs-fs/hubfs/Qortel%20Texting.png?width=400&upsize=true&name=Qortel%20Texting.png) ](https://blog.heartbeatlabs.io/qortel-texting-best-practices) [finance](https://blog.heartbeatlabs.io/topic/finance), [Sales](https://blog.heartbeatlabs.io/topic/sales) ##### [Qortel Texting Best Practices](https://blog.heartbeatlabs.io/qortel-texting-best-practices) [ Grace Forelle ](https://blog.heartbeatlabs.io/author/grace-forelle) 21 September 2020 **So… You’re Expanding into Texting** We are all texting in business and your office is no exception.... 3 minutes read [ Read More ](https://blog.heartbeatlabs.io/qortel-texting-best-practices) [![Keys to Effective Communication about Refinancing](https://blog.heartbeatlabs.io/hs-fs/hubfs/Effective%20Communication%20about%20Refinancing.png?width=400&upsize=true&name=Effective%20Communication%20about%20Refinancing.png) ](https://blog.heartbeatlabs.io/keys-to-effective-communication-with-callers) [Phone Leads](https://blog.heartbeatlabs.io/topic/phone-leads), [phone process](https://blog.heartbeatlabs.io/topic/phone-process), [Sales](https://blog.heartbeatlabs.io/topic/sales), [Customer Experience](https://blog.heartbeatlabs.io/topic/customer-experience), [PhonePerformance](https://blog.heartbeatlabs.io/topic/phoneperformance), [Empathy](https://blog.heartbeatlabs.io/topic/empathy), [trusted advisor](https://blog.heartbeatlabs.io/topic/trusted-advisor) ##### [Keys to Effective Communication about Refinancing](https://blog.heartbeatlabs.io/keys-to-effective-communication-with-callers) [ Holly Markel ](https://blog.heartbeatlabs.io/author/holly-markel) 9 July 2020 Effective communication is one of the most powerful ways to resonate and connect with callers.... 2 minutes read [ Read More ](https://blog.heartbeatlabs.io/keys-to-effective-communication-with-callers)