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Heart Beat Labs Blog

The Psychology of Selling over the Phone


It can be hard to connect and earn the trust of someone you have never met, especially when you aren’t face to face. Technology enables the ability to connect without being in person and at the same time has taken over communication.

Topics: phone skills sell more phone training listen Employee Development Caller Experience Phone Calls customer relationship

Let’s follow an example from Nike.

A great example of one of these superheroes is Nike. They capitalized on the VIP trend and released Nike Unlocks earlier this year. The app is built for Nike Plus members and delivers
fitness and meditation classes, mood music and augmented reality-driven encounters with in-concept products to let consumers EXPERIENCE the product.

Topics: Customer Experience customer relationship