---
title: MORTGAGE CUSTOMERS ASK ABOUT THE BANK AND THEIR PROGRAMS MORE OFTEN THAN THEY ASK ABOUT PRICE!
description: Learn how to be able to respond to emails and calls that you weren't expecting.
---

[Building a Better Customer Experience ](https://blog.heartbeatlabs.io)

# [MORTGAGE CUSTOMERS ASK ABOUT THE BANK AND THEIR PROGRAMS MORE OFTEN THAN THEY ASK ABOUT PRICE!](https://blog.heartbeatlabs.io/mortgage-customers-ask-about-the-bank-and-their-programs-more-often-than-they-ask-about-price)

 Written by [Michael Markette](https://blog.heartbeatlabs.io/author/michael-markette) | May 1, 2020 4:38:23 PM

“Why did you mail me?” is a common opening question revealing that you caught the customers interest…now what? Dedicate yourself to the phone and to a process that ensures you’re prepared to answer all of your callers questions before they ask them!

**It takes a HUMAN to understand enthusiasm & act on emotions**

Over the past decade, the term “trusted advisor” has taken root in sales and throughout the business world. Its popularity has spawned numerous books and thousands of articles about how today’s customers want to interact with you and your brand. The old adage of “it’s not personal, it’s business” has completely flipped. Relationships now make or break deals. So what does it actually mean to be a trusted advisor?

[View full post](https://blog.heartbeatlabs.io/mortgage-customers-ask-about-the-bank-and-their-programs-more-often-than-they-ask-about-price)

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